Hey Los Angeles business owners–looking to grow your client base in 2017? Now is the time to ditch your outdated marketing strategy and ride the wave of the future by inbound marketing Los Angeles.
What is Inbound Marketing?
Inbound marketing is a term created by Hubspot to describe a style of marketing where companies attract potential clients through social media and search engine optimization (SEO) based on common interests. The Hubspot philosophy is “by aligning content with customer’s interests and attracting inbound traffic,” rather than resorting to outdated, invasive marketing strategies such as spam emails and cold calls, a company will create a devoted client base depending on the customer’s pre-existing needs and interests.
Also known as “permission marketing” or “content marketing,” inbound is the most effective online marketing technique because it requires a company to research, get creative and produce meaningful content specifically directed toward a desired clientele, therefore gaining the trust, and (hopefully) devotion of the people most likely to respond to that product or service. The idea of a company wooing customers by presenting information about and leading to what is offered in an appealing way is a revolutionary concept in marketing, tailored for today’s tech-driven marketplace.
Inbound Marketing Los Angeles
After creating a website and social media accounts that frame your business in the way you want it to be perceived, the next step to building a dynamic online presence is by inbound marketing Los Angeles, and bringing the city to you.
Appeal to the masses, one client at a time.
Everyone is on social media; it is our modern-day town hall, where each individual can display his or her unique voice and be heard. The magic behind an effective inbound marketing concept is your potential clients get to decide to engage with your company on their on volition, simply by following their interest. For example, when a stranger makes a decision to watch a video your company posted on social media, that person is more likely to feel as if they’ve discovered something, which is a whole lot different than bombarding prospective clients with spam emails they’re never going to open. The result is the effect every marketing campaign hopes to achieve: loyalty.
Use inbound marketing techniques to create a cult following in Los Angeles by speaking directly to the Angelenos most likely to be interested in your business. Inbound marketing is direct and a much more effective approach than an impersonal marketing shotgun-blast that may only strike a chord with a small portion of your constituency. In order to draw the local crowd to your business, utilizing SEO techniques such as fortifying copy with keywords related to”Los Angeles” is essential when writing content for your social media pages or website.
So what are you waiting for? Grow your local Los Angeles business by utilizing inbound marketing techniques to reach out to your ideal clients in the most interactive, personal and human way possible. Hop on your social media business page and create some meaningful content– Los Angeles wants to hear from you!
Download our free inbound marketing campaign checklist to get started.