In the twentieth century, production was a roller coaster, with the vast majority of manufacturers and industrial companies coming out on top of their game. It actually didn’t take much to win customers over. Directories, word-of-mouth and direct mailings were enough to do the trick. Fast forward to the 21st Century, a large part of the B2B buying process is being accomplished anonymously online.
What does this mean to manufacturers and industrial companies? Well, it simply means that a website is a must-have marketing and sales tool if they want to attract more customers and increase revenue. So, whether you are a custom manufacturer, industrial distributor or an OEM, you should have a company website, if you don’t have one already. If you’re wondering how to go about it, the following tips for designing a website for manufacturing and industrial companies in Torrance will help you get started:
- Determine your Marketing Goals
Firstly, you need to establish why you’re creating, redesigning or upgrading your website in the first place. Is it to increase website traffic, increase qualified leads, increase conversion rate, or enhance product awareness? Be sure to identify measurable, achievable outcomes that will lead to your business’ bottom line.
After identifying your marketing goals, you should then communicate your marketing goals to your in-house team or choose a website designer. Whoever that you delegate the task to, be sure that they have the expertise needed to build a website for manufacturing and industrial companies that will help you achieve your marketing goals.
- Identify your Unique Selling Proposition
Not creating a Unique Selling Proposition (USP) is one of the most common mistakes that manufacturers and industrial companies usually make. If you’re a new business, chances are that your visitors don’t know what your business is all about.
So, even before you start crafting your website content, you should identify your USP that will convince potential buyers to stay on your page and buy from you. After identifying your USP, ensure that it’s consistent across your entire website. Remember to create content specifically for your buyer personas.
- Optimize your Website for Search Engines
What does it matter what your Unique Selling Proposition is if buyers don’t get to find your website in the first place? What you want is for your website to be easily found by prospective customers. The key to your website being found is to create content that is relevant and helpful to your visitors when they have a goal they want to achieve or a problem they want to solve.
To optimize your website for search, you need to use terms (keywords) that your buyers are most likely to use when searching for your products online. So, be sure to determine the kind of content you need to provide so that online buyers can easily find your website on search engines.
Want to find out more about the basics for a website for manufacturing and industrial companies? UmeWorks can implement the best website solution to help you position your company for further success.
Give us a call at 323 638-9328 or email [email protected] today to tell us about the goals you want to achieve with your website and we will help you every step of the way.