Preferences in how people communicate with each other and with businesses have changed to favor types that provide convenience and greater accessibility.
Texting has become the preferred way for most people to connect with others because it:
- Allows people the freedom to respond on their own schedule.
- Provides privacy that phone calls do not.
- Has greater accessibility for people who live or work in noisy urban areas and people who are hearing-impaired.
- Is less time-consuming.
- Is multitasking-friendly.
If you are wondering if you should include text messaging as a communication channel for your customers, here are some statistics to consider: