Here’s one of UmeWorks’ recent website redesigns: Pedro Pet Pals.
Pedro Pet Pals is a local Los Angeles South Bay non-profit organization, dedicated to saving as many homeless animals as possible. They raise funds to provide services and supplies for animals, many in the local animal shelters.
We first sat down with Pedro Pet Pal Board members to understand their goals for the website redesign. The goals of redesigning the Pedro Pet Pals website was to update the look and make it mobile-friendly. UmeWorks worked with the client to identify the most important call-to-actions they wanted the readers to take: donate, volunteer and adopt. So we design to make that front-and-center. We also made changes to so website visitors could understand more quickly what Pedro Pet Pals’ does, while ensuring the site’s post contributors would be visible.
Where practical, UmeWorks kept the same page URLs as the previous site, and created 301 permanent redirects and a custom 404 page. This helped protect the site’s SEO ranking.
You can learn more about how to avoid losing your site’s SEO juice in our free white paper.
