What Keyphrase Should I Use for My Web Pages?

What Keywords Should I Use to Create a Focus Keyphrase?

Using the right keyphrase is great for SEO as it target more right type of visitors to your content. Here’s tips to help you select the right keyphrase for you.

3-5 keywords combine to create what’s known as long tail keywords (aka a keyphrase). The focus keyphrase “best web designer near me” may have less searches than the broader single keyword “designer”, but it will deliver better qualified traffic to the niche targeted audience.

Long tail keywords allow Google to index your blog post or webpage so that potential, motivated clients specifically find your content.

When you’re wondering “what keyphrase should I use?”, use the following tips to find relevant keyphrase:

Review Your Website’s Organic Search Results

What are your site visitors already searching for? Use keyword tools such as Google Analytics. You’ll see which keywords or phrases your website is getting traffic from via organic searches. Review which keywords and phrases are bringing the most traffic to your posts. Can you come up with a keyphrase that would be more specific?

More Tools to Research the Best Keywords

  • Google Trends provides top search queries across regions and languages.
  • Google Keyword Planner is a free tool to help identify keywords related to your business and an estimate of the number of searches for each.
  • One of the quickest ways to determine “what keyword should I use” is to simply search for keywords in Google. Scroll down the search results and you’ll see a list of “People also ask” and “Related searches” with commonly searched phrases.
  • You can also discover a focus keyphrase through old-fashioned brainstorming. Consider which products and services you offer. Think about the related words from prior Google searches. Make a list of all the words or phrases that you know your audience is searching for. Then test their popularity by entering them into Google search bar to see if they pop up.

Aligning to Your Audience’s Intent

After creating list of potential longtail keywords, check them as to whether your clients would use it to search for businesses like yours. Put yourself in your clients’ shoes. Ask yourself: what does my audience want or need? Consider whether the focus keyphrase matches your audience’s intent.

Use Your Focus Keyphrase to Increase Google Ranking

After you’ve decided on the focus keyphrase for your web page, put it to work! Include it in specific areas to improve your ranking.

Place the keyphrase in your blog post’s:

  • URL
  • title
  • some of the section headlines (not all of them)
  • introductory paragraph
  • meta description
  • image alt tags
  • image file names
  • body text

Focus Keyphrase Summary

Instead of merely contemplating “what keywords should I use?”, shift your attention to creating a longer keyphrase for your blog post. Sure, this keyphrase may not seem as popular as a broad keyword. But it targets better views from demographics that will be highly interested in buying your products or services.

If you need some guidance implementing this, or even want to have an experienced content marketer manage this for you, please contact UmeWorks so we can discuss your specific needs.



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