Los Angeles has been a world center for trade, business, culture, technology and education for a long time. As the home of entertainment, it is a leader in creativity and innovation. This traits trickle down to its residents who are in a storm of information, constantly being bombarded with cute cat videos, glossy social posts and breaking news. So how do you capture the attention of individuals who are in this digital chaos? The best way is not to throw at them digital information telling them to buy your product and service, but to guide them out of the chaos by providing engaging information for which they are searching.
Inbound marketing unlike traditional digital marketing strategies is geared towards content creation that will add value to the life of the reader, then optimizing it so that it can rank well on search engine results. This is used to find warm leads, and then convert them into paying customers.
The current crop of buyers are particular and want to carry out their own research before purchasing a product or service. A recent survey findings showed that 68% of consumers skipped television ads. This clearly shows a shift in consumer attitude. Think about it – are you turned off by robo cold caller soliciting your business? If that does not change your mind, here are some stats that will encourage you to go inbound.
- Inbound Marketing costs 61% less than outbound marketing.
- More than 70% of consumers do their own product search via content rather than ads.
- Companies that blog regularly acquire 126% more leads than those that do not.
- Social media lead-to-close rate is 100%.
Below are some of the benefits of inbound marketing for your Los Angeles business:
1. Inbound Marketing Los Angeles Builds Brand Identity
Consistently producing and sharing content will help you put your company in a position where it is considered as a thought leader in the industry and this will grow its reputation significantly. This will improve your brand equity without the need for astronomical costs incurred with traditional marketing.
2. Inbound Saves Money
Inbound marketing Los Angeles is more efficient and ultimately cheaper than outbound marketing. This is because, instead of blindly firing advertisements in the relative direction in which your clients are, you allow them to come to come to you, learn them and interact with them. It is therefore pointless to use your marketing resources to target individuals who do not want your product.
3. Visible ROI and Metrics
By using inbound marketing, you are able to create more transparency to measure the success of your marketing initiatives. This will go a long way in showing you the areas in which your company can improve so as to leverage customer relations and cost-effectiveness.
4. Improves Customer Relations
Inbound marketing Los Angeles is customer centered and it is evident in the way it places customer-business relations at its core. This is achieved by providing customers helpful content and in turn learning more about the them. Advantages of offering value to customers are:
- Increase in sales
- Increase in leads
- Improved branding
- Increase in market reach
Want to start reaping the benefits of inbound marketing? Download our free campaign checklist. Want help setting strategy and managing inbound marketing for your Los Angeles area business? Contact UmeWorks at (323) 638-9328.